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8/30/2010
Keyword Research is vital to the success of your website. Simply stated, keywords are the words your potential clients use when searching for a particular product or service. The words potential customers type into Google, AOL, Yahoo, and Bing, when searching for your products, are the words your website should be optimized for. The search for any product or service usually begins on the internet, and being in front of your potential clients when they are ready to buy your products or service is vital to your success. Knowing what your clients are searching for, is equally important.
 

To give an example of keyword research, lets assume you own a heating and air conditioning company in Harrisburg, Pennsylvania. The website should be geared towards potential clients looking to repair a heating or air conditioning unit, purchasing a new system, or a variety of other services. For this example, lets just assume that the company is interested in selling more Geo Thermal heating systems. The first thing that should be done is keyword research. What words are people typing into the search engines when they are looking for this new type of system? If the research shows that people are looking for energy efficient heating solutions, or affordable energy solutions, or new technology for air conditioning units, then those words should be used in the keywords and the content of that site. The better your research, the better the chances of being in front of a potential client when they are looking to purchase.
 

If you are in the top 3 listings of the organic searches of Google, the chances that your website will get clicked on is very, very good. Consumers don’t go to page 10 or 18 looking for a service, they change their keyword search until they find what they are looking for. By doing your keyword research, you can find exactly where you will find the most potential customers, and get them when looking for a product or service.
 

If you break search engine optimization down, there are many different factors that go into getting great placement. Keyword research is crucial! If you want to try and do SEO without hiring a company, then spend the majority of your time on researching where your clients are clicking. This will at least give you a better understanding of how your customers think, and more importantly, what they are typing when they are ready to buy.